Project Overview:
I had the privilege of leading a dynamic team and spearheading creative campaigns that aligned with the brand's mission and achieved remarkable results. My role encompassed conceptualizing and crafting campaigns across various media channels, providing oversight to the marketing team, managing content strategy, and orchestrating real-time social media interactions during events.
Project Objectives:
Develop and execute creative campaigns that align with TEDxPortsmouth's brand objectives.
Foster a collaborative and creative work environment within the marketing team.
Optimize content strategy and create and manage a comprehensive content calendar for blogs, emails, press releases, and social media.
Increase brand awareness by a significant margin through strategic creative campaigns.
Extend the reach of TEDx Portsmouth events beyond their capacity through engaging in real-time social media interactions.
Project Execution:
To achieve these objectives, I implemented the following key strategies:
Creative Campaign Development: I led the collaborative efforts to conceptualize and craft campaigns that showcased TEDxPortsmouth's mission and values. These campaigns were executed across various media channels, ensuring creative excellence and alignment with brand objectives.
Team Oversight and Direction: I provided guidance and direction to the marketing team, fostering a creative and productive work environment. This collaboration resulted in impactful campaigns that resonated with our target audience.
Content Strategy and Management: I developed and managed a comprehensive content calendar that covered blogs, emails, press releases, and social media - allowing us to optimize content strategy and delivery, ensuring consistent and engaging communication with our audience.
Brand Awareness: Through strategic creative campaigns, we achieved a remarkable 50% increase in brand awareness. Our campaigns conveyed our message effectively and garnered positive attention and engagement.
Real-Time Social Media Engagement: During TEDxPortsmouth events, I orchestrated engaging real-time social media interactions, including live tweeting. This strategy resulted in active participation from the community and extended the event's reach beyond its physical capacity.
Achievements:
Creative campaigns that effectively communicated TEDxPortsmouth's mission and values
A collaborative work environment within the marketing team that consistently delivered impactful campaigns
A comprehensive content calendar that optimized content strategy and delivery across multiple platforms
A remarkable 50% increase in brand awareness through creative campaigns
Active community participation and extended event reach through real-time social media engagement